Void

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Context

Inexpensive RTD product aimed to engage with an audience that, due to its young age, seeks to unleash its youthful madness and pursue the adventure of discovering the unknown.

Goal

Connect with young people who aren't afraid of experiencing strong emotions and living in the moment. The challenge was ensuring the promise of unknown adventures.

Solution

The product was named Void, since a "void" invites you to experiment (down the rabbit hole), while offering you multiple possibilities due to its infinite potential. We reflect this concept through the illustration of a sorcerer opening a portal to another dimension that pulls you, with vertigo, towards his vortex, inviting you to surrender and take this mysterious journey. The illustration has a pointillism style shading in order to generate a vintage Sci-fi feel, in tune with the space theme. The chromatic of the illustration varies through the four flavors: the palette is composed by 5 colors in which black is always present throughout the line, to intensify the void / space concept.